A New Brand Family Has Landed!

  • 10 May 2019 at 12:23
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On Wednesday, May 8, 2019, ADM Aéroports de Montréal has presented its new brand platform, a key part of its strategic plan which, over time, will see its destinations modernise with renewed installations and assert themselves as showcases of the city.

• Montréal-Trudeau becomes YUL Montréal-Trudeau International Airport: the symbol of a warm, friendly and entertaining Montréal-inspired airport experience. YUL’s vocation is to showcase Montréal by creating a choice North-American destination where the experience is so rich, even time flies.

• Mirabel gets a new trademark, YMX International Aerocity of Mirabel: the destination brand fostering a lively business experience that favours dialog and collaboration between resident aeronautics and aerospace companies and supports them in their quest for growth and excellence.

ADM Aéroports de Montréal is the endorser brand that propels the two destination brands.

These new brands inspired by Montréal are essential tools to communicate the “Inspiring meaningful connections” promise to ADM’s clients and partners! How? It’s a question of attitude! “MONTRÉALitude” is our own special kind of charm, unique in all the world, that defines and sets us apart. Welcoming, cosmopolitan, polyglot, epicurean, artistic, cheerful, passionate… cool.

It all starts with us for these new brands to come to life. Thanks to the support of thousands of people, like you, the members of our airport communities, we possess all the assets we need to reach our ambitious goals and succeed together.