{"id":2773,"date":"2019-05-10T12:23:19","date_gmt":"2019-05-10T16:23:19","guid":{"rendered":"https:\/\/www.yulexpress.com\/?p=2773"},"modified":"2019-12-30T14:41:38","modified_gmt":"2019-12-30T19:41:38","slug":"a-new-brand-family-has-landed","status":"publish","type":"post","link":"https:\/\/www.yulexpress.com\/en\/2019\/05\/a-new-brand-family-has-landed\/","title":{"rendered":"A New Brand Family Has Landed!"},"content":{"rendered":"<p>On Wednesday, May 8, 2019, ADM A\u00e9roports de Montr\u00e9al has presented its new brand platform, a key part of its strategic plan which, over time, will see its destinations modernise with renewed installations and assert themselves as showcases of the city.<\/p>\n<p>\u2022 Montr\u00e9al-Trudeau becomes <em><strong>YUL Montr\u00e9al-Trudeau International Airport<\/strong><\/em>: the symbol of a warm, friendly and entertaining Montr\u00e9al-inspired airport experience. YUL\u2019s vocation is to showcase Montr\u00e9al by creating a choice North-American destination where the experience is so rich, even time flies.<\/p>\n<p>\u2022 Mirabel gets a new trademark, <em><strong>YMX International Aerocity of Mirabel<\/strong><\/em>: the destination brand fostering a lively business experience that favours dialog and collaboration between resident aeronautics and aerospace companies and supports them in their quest for growth and excellence.<\/p>\n<p>\u2022<em><strong> ADM A\u00e9roports de Montr\u00e9al<\/strong><\/em> is the endorser brand that propels the two destination brands.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2772 size-large\" src=\"https:\/\/www.yulexpress.com\/wp-content\/uploads\/2019\/05\/nouvelles-marques-1024x290.png\" alt=\"\" width=\"1024\" height=\"290\" srcset=\"https:\/\/www.yulexpress.com\/wp-content\/uploads\/2019\/05\/nouvelles-marques-1024x290.png 1024w, https:\/\/www.yulexpress.com\/wp-content\/uploads\/2019\/05\/nouvelles-marques-200x57.png 200w, https:\/\/www.yulexpress.com\/wp-content\/uploads\/2019\/05\/nouvelles-marques-255x72.png 255w, https:\/\/www.yulexpress.com\/wp-content\/uploads\/2019\/05\/nouvelles-marques-768x217.png 768w, https:\/\/www.yulexpress.com\/wp-content\/uploads\/2019\/05\/nouvelles-marques-15x4.png 15w, https:\/\/www.yulexpress.com\/wp-content\/uploads\/2019\/05\/nouvelles-marques-25x7.png 25w, https:\/\/www.yulexpress.com\/wp-content\/uploads\/2019\/05\/nouvelles-marques-35x10.png 35w, https:\/\/www.yulexpress.com\/wp-content\/uploads\/2019\/05\/nouvelles-marques-45x13.png 45w, https:\/\/www.yulexpress.com\/wp-content\/uploads\/2019\/05\/nouvelles-marques.png 1192w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>These new brands inspired by Montr\u00e9al are essential tools to communicate the &#8220;<strong>Inspiring meaningful connections<\/strong>&#8221; promise to ADM&#8217;s clients and partners! How? It\u2019s a question of attitude! &#8220;<strong>MONTR\u00c9ALitude<\/strong>&#8221; is our own special kind of charm, unique in all the world, that defines and sets us apart. Welcoming, cosmopolitan, polyglot, epicurean, artistic, cheerful, passionate\u2026 cool.<\/p>\n<p><strong>It all starts with us<\/strong> for these new brands to come to life. Thanks to the support of thousands of people, like you, the members of our airport communities, we possess all the assets we need to reach our ambitious goals and succeed together.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Wednesday, May 8, 2019, ADM A\u00e9roports de Montr\u00e9al has presented its new brand platform, a key part of its strategic plan which, over time, will see its destinations modernise with renewed installations and assert themselves as showcases of the city. \u2022 Montr\u00e9al-Trudeau becomes YUL Montr\u00e9al-Trudeau International Airport: the symbol of a warm, friendly and&nbsp;[&#8230;]<br \/><a class=\"read-more\" href=\"https:\/\/www.yulexpress.com\/en\/2019\/05\/a-new-brand-family-has-landed\/\">Read More<\/a><\/p>\n","protected":false},"author":1540,"featured_media":2772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-2773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-honour-roll","publication-montreal-trudeau-express-en"],"new_scheduled_revision":"","_links":{"self":[{"href":"https:\/\/www.yulexpress.com\/en\/wp-json\/wp\/v2\/posts\/2773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yulexpress.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yulexpress.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yulexpress.com\/en\/wp-json\/wp\/v2\/users\/1540"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yulexpress.com\/en\/wp-json\/wp\/v2\/comments?post=2773"}],"version-history":[{"count":3,"href":"https:\/\/www.yulexpress.com\/en\/wp-json\/wp\/v2\/posts\/2773\/revisions"}],"predecessor-version":[{"id":2776,"href":"https:\/\/www.yulexpress.com\/en\/wp-json\/wp\/v2\/posts\/2773\/revisions\/2776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yulexpress.com\/en\/wp-json\/wp\/v2\/media\/2772"}],"wp:attachment":[{"href":"https:\/\/www.yulexpress.com\/en\/wp-json\/wp\/v2\/media?parent=2773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yulexpress.com\/en\/wp-json\/wp\/v2\/categories?post=2773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yulexpress.com\/en\/wp-json\/wp\/v2\/tags?post=2773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}